Public Relations

Traditional Versus Social Media Celebrities

social media public relations

In the past, brands looked to celebrities to boost their image through appearances in ads and other forms of endorsements. However, celebrities are increasingly losing these opportunities to new, social media celebs who boast massive followings and a high level of engagement with followers. Celebrities can only do so much for a company since customers interact more with content than ... Read More »

The Rise of Under Armour

under armour public relations

Remember when Riddell and Nike and Reebok ran the sports world? If you played pro ball, you wore a big brand. If you played little league, you wore the same big brand. It seemed like there was no way in for any new kid on the block. But Under Armour came decked out for a long battle. Now they’ve won. ... Read More »

Top Tourism PR Campaigns

public relations

Here are a few travel PR campaigns for you to think about now Spring is approaching, and thoughts of warm weather may be filtering into your brain. Or maybe you are looking for an adventure – we have a few ideas you might like to look into. Idaho Okay, we get it, probably not one person expected Idaho to be ... Read More »

Cosby’s PR Fall Continues

bill cosby public relations

Ten years ago, it would have been unlikely. Twenty years ago it would have been unthinkable. Today, still, it is shocking or, at least, jarring: “Bill Cosby has been arrested, his bail set at …” Sure, you might just be nodding your head and thinking, “finally” or “of course”, but admit it, not long ago, it would have seemed absurd ... Read More »

Public Relations for Electronic Cigarettes

e cig pr

Big tobacco has always been a powerful industry, and they have weathered more crisis and stumbling blocks than most. The latest thorn in their side are electronic cigarettes, more commonly referred to as “e-cigs”. This burgeoning industry has awakened the titans that make up “Big Tobacco”, companies such as Philip Morris, Altria (owners of Marlboro), and others, and these companies ... Read More »

Trends in Video PR

public relations videos

Video PR has blown up in 2015 with mobilized media being the mainstream way of obtaining information. Here’s a comprehensive list of growing trends proven to catch customer’s attention and continue the growth of businesses. Visual Storytelling The most creative and innovative trend formed in 2015 is the ability to weave narratives with visual cues capturing the imagination of consumers. ... Read More »

Saving the Brand: Using PR to Navigate a Product Recall

PR Agency Product Recall

When things go wrong, a company will need the right strategy for communicating with the public. That strategy should be one that mitigates damage to their brand’s image. Having the right response to a disaster can spell the difference between the brand’s survival and its complete destruction. In the event of a product recall, honesty and transparency have to be ... Read More »

FIFA 16 to Feature Female Teams: A PR Move?

fifa public relations - female teams fifa 16

Finding women in the soon-to-be-released “FIFA 16” is not about controversy for the game’s developer. Roughly 40 percent of the gaming audience are now females, and it makes good, business and financial sense to reach what is now an untapped market. Soccer has thus-far been facilitated by male versions regarding the consecutive release of popular professional soccer-based video games. This ... Read More »

Ford Issues Massive Recall

ford recall auto

Once again, Ford is on the hot seat. In a massive recall, Ford Motor Company is recalling about 590,000 automobiles because of issues with the power-assist to the steering. While the issue does not stop steering, the malfunction could cause the power assist to fail completely, making the vehicles more difficult to turn. According to Ford, the steering issue has ... Read More »

Microsoft Unleashes the Spartans

microsoft spartan

It’s not available quite yet, but Microsoft has offered the cyber world a sneak peak of its new “Spartan” web browser. The company insists the updated software is not a “replacement” for Internet Explorer…but everyone else has accepted the obvious. IE is dead. Of course, ask the rapidly growing number of Internet users opting for Chrome or Firefox, and that’s ... Read More »

Public Relations Opportunities of Award Shows

public relations of award shows

The Oscar award program is an annual event that showcases the leading films made during the previous year. Actors, directors, cinematographers, and others involved in high-level filmmaking are honored through nominations in specific award categories. Public relations opportunities abound before, during, and after the airing of this awards show, and others like it. Before the Oscars. Nominations are announced ahead ... Read More »

The Revolutionizing of Healthcare PR: Wearables

healthcare public relations - wearable devices

Everyone has heard of the new fad: wearables. This wave of marketable healthcare devices is poised to change not only the way we live our day-to-day lives, but also how we interact with our healthcare public relations professionals. So what are wearables, and why are they so important to our future? The Quell At this year’s Consumer Electronics Show (CES ... Read More »

Broadband Providers and PR of Net Neutrality

Net neutrality is a phrase that was adopted to describe a state of freedom within the internet that promotes open web access without regard for varying types of content, applications, platforms or websites. Currently, internet service providers (ISPs) can charge for tiered services that allow companies with deep pockets to obtain faster web services than those who are unable or ... Read More »

FedEx Delivering Cheer This Season

FedEx Holiday Season

When it comes to delivering cheer this holiday season, FedEx may have the inside track. According to reports, the company expects to ship out 290 million packages, 9% more than this time last year. What’s the uptick all about? Well, fuel is getting cheaper and e-commerce is increasingly more prevalent…but Ronn Torossian says FedEx might have a different motivation. Read More »

 Jeff Bezos and the Future of Print News

future-print-news

When Amazon founder Jeff Bezos bought the Washington Post, he left a lot of folks scratching their heads. Why would one of the guys largely responsible for the massive changes to the print media industry invest in what his own company was helping to turn into a dinosaur? Ronn Torossian wondered too, but not with criticism. Bezos has a tendency ... Read More »

The PR of Privacy: Google wins big

Apple was first to toss down the gauntlet, inferring, if not outright saying Google was not a safe place to surf. Specifically, Apple CEO Tim Cook said when “online services” are “offered for free” (read: Google) the user is not the customer – he or she is the product. Well, it didn’t take very long for Google to pick that ... Read More »

Healthy fast food? Yep, they own that brand.

Food Public Relations Agency

The days of parents pulling through fast food joints without guilt may be over. A generation ago, parents saw nothing wrong with grabbing a bag full of nuggets and fries for the kids on the way from soccer to gymnastics. But since “pink slime” and “Supersize Me,” parents across the nation turn into the arches with at least a little ... Read More »

Apple draws Fire as iPhones are already Delayed

delay of iphone 5wpr

When you think about companies with PR challenges, Apple is likely nowhere near the top of your list. This is a company that makes the news even when it doesn’t have any real news to discuss. But Ronn Torossian says the company is dealing with a PR issue that might be a blip for Apple, but could be disastrous for ... Read More »

Taco Bell faces Counterfeit Claims and Huge Crisis PR

taco bell counterfeit

Taco Bell is facing a lawsuit and PR nightmare due to two operators forcing underage workers to give out counterfeit twenty dollar bills. Ronn Torossian says that the fallout could severely damage the restaurant’s image and impact sales. Consumers are far less likely to continue visiting the popular chain if they are suspicious of fraud. The family of a seventeen year old ... Read More »

G.E. Shifts Away from a Once Core Component

g-e-core

  G.E. product groups include a diverse range from aviation and wind turbines to healthcare and trains. Perhaps the most well-known product group is the appliance division. Over a century ago, they started with the electric toaster and electric range, and they were the first to introduce the electric washing machine. Consumers most readily identify G.E. through their appliance division. ... Read More »