Public Relations

Microsoft Unleashes the Spartans

microsoft spartan

It’s not available quite yet, but Microsoft has offered the cyber world a sneak peak of its new “Spartan” web browser. The company insists the updated software is not a “replacement” for Internet Explorer…but everyone else has accepted the obvious. IE is dead. Of course, ask the rapidly growing number of Internet users opting for Chrome or Firefox, and that’s ... Read More »

Public Relations Opportunities of Award Shows

public relations of award shows

The Oscar award program is an annual event that showcases the leading films made during the previous year. Actors, directors, cinematographers, and others involved in high-level filmmaking are honored through nominations in specific award categories. Public relations opportunities abound before, during, and after the airing of this awards show, and others like it. Before the Oscars. Nominations are announced ahead ... Read More »

The Revolutionizing of Healthcare PR: Wearables

healthcare public relations - wearable devices

Everyone has heard of the new fad: wearables. This wave of marketable healthcare devices is poised to change not only the way we live our day-to-day lives, but also how we interact with our healthcare public relations professionals. So what are wearables, and why are they so important to our future? The Quell At this year’s Consumer Electronics Show (CES ... Read More »

Broadband Providers and PR of Net Neutrality

Net neutrality is a phrase that was adopted to describe a state of freedom within the internet that promotes open web access without regard for varying types of content, applications, platforms or websites. Currently, internet service providers (ISPs) can charge for tiered services that allow companies with deep pockets to obtain faster web services than those who are unable or ... Read More »

FedEx Delivering Cheer This Season

FedEx Holiday Season

When it comes to delivering cheer this holiday season, FedEx may have the inside track. According to reports, the company expects to ship out 290 million packages, 9% more than this time last year. What’s the uptick all about? Well, fuel is getting cheaper and e-commerce is increasingly more prevalent…but Ronn Torossian says FedEx might have a different motivation. Read More »

 Jeff Bezos and the Future of Print News

future-print-news

When Amazon founder Jeff Bezos bought the Washington Post, he left a lot of folks scratching their heads. Why would one of the guys largely responsible for the massive changes to the print media industry invest in what his own company was helping to turn into a dinosaur? Ronn Torossian wondered too, but not with criticism. Bezos has a tendency ... Read More »

The PR of Privacy: Google wins big

Apple was first to toss down the gauntlet, inferring, if not outright saying Google was not a safe place to surf. Specifically, Apple CEO Tim Cook said when “online services” are “offered for free” (read: Google) the user is not the customer – he or she is the product. Well, it didn’t take very long for Google to pick that ... Read More »

Healthy fast food? Yep, they own that brand.

Food Public Relations Agency

The days of parents pulling through fast food joints without guilt may be over. A generation ago, parents saw nothing wrong with grabbing a bag full of nuggets and fries for the kids on the way from soccer to gymnastics. But since “pink slime” and “Supersize Me,” parents across the nation turn into the arches with at least a little ... Read More »

Apple draws Fire as iPhones are already Delayed

delay of iphone 5wpr

When you think about companies with PR challenges, Apple is likely nowhere near the top of your list. This is a company that makes the news even when it doesn’t have any real news to discuss. But Ronn Torossian says the company is dealing with a PR issue that might be a blip for Apple, but could be disastrous for ... Read More »

Taco Bell faces Counterfeit Claims and Huge Crisis PR

taco bell counterfeit

Taco Bell is facing a lawsuit and PR nightmare due to two operators forcing underage workers to give out counterfeit twenty dollar bills. Ronn Torossian says that the fallout could severely damage the restaurant’s image and impact sales. Consumers are far less likely to continue visiting the popular chain if they are suspicious of fraud. The family of a seventeen year old ... Read More »

G.E. Shifts Away from a Once Core Component

g-e-core

  G.E. product groups include a diverse range from aviation and wind turbines to healthcare and trains. Perhaps the most well-known product group is the appliance division. Over a century ago, they started with the electric toaster and electric range, and they were the first to introduce the electric washing machine. Consumers most readily identify G.E. through their appliance division. ... Read More »

Hollywood’s SUMMER of Discontent

public-relations-movies

  According to reports, U.S. box office totals are in a freefall, and there doesn’t seem to be an end in sight. Terrible news for the film industry, which has practically owned Get Out Of The House entertainment media for the better part of a century. Even with the standard slate of action adventure movies and big budget summer blockbusters playing ... Read More »

Is Tesla FINALLY Ready to make a Major Market Push?

tesla-marketing

There’s no doubt about it, Elon Musk knows how to make the news. For a PR guy, he’s a goldmine. A savvy CEO with interesting ideas, a sharp perspective, and a willingness to say things that will definitely see print. Recently, the head of Tesla Motors sent a letter to shareholders that contained this nugget of fresh-pressed PR gold: “Processed ... Read More »

Why Profit Sharing is Smart PR

profit-sharing

Are you an entrepreneur interested in shoring up your reputation and building the best success team possible? There is nothing better for your internal public relations with your skilled workers than plain, old-fashioned compensation. It’s a given that top sales people make their careers on commission, but why not share some of that love with your skilled workers, you know, ... Read More »

Winning Matters:  Bill Parcells, Martin Russo & More

quotes-on-winning

In any competitive environment, what you know is just as important as your abilities. Regardless of talent, without the knowledge to get the job done and win; you can find yourself in a predicament. We have collected some of our favorite quotes on winning to help motivate those that are looking for a unique advantage over their competition. Winning really ... Read More »

A Clear PR Message for Lasik Doctors

public-relations-lasik

For millions, Lasik Eye Surgery has been a complete life changer. No more waking up and struggling to find the clock, or read your phone, or make it to the bathroom without your glasses. In fact, no more looking for your glasses – period. No more worrying about losing a contact at the beach or in the pool, or forgetting your ... Read More »

Pickups Losing Ground to Luxury Cars

Is America beginning to see the swan song of the all-American pickup truck? According to some reports, luxury cars are beginning to not only gain ground, but to surpass pickup trucks as the American vehicle of choice. But, not just luxury cars… FOREIGN luxury cars. Drivers are choosing BMWs, Audis, and other foreign luxury makes in record numbers. Even the ... Read More »

Best Ways To increase Sales in the Food and Beverage Industry

food-beverage-sales-tips

There has been a definite decision by most consumers to ignore the vast majority of advertising that comes into their homes. This has hit especially hard in the food and beverage industry. With new companies popping up every business cycle, both established companies and up-and-coming businesses with good products sometimes get lost in all of the noise. Below are just ... Read More »

Facebook Social Experiment Issues

facebook social media experiment

It appears that Facbook purposely manipulated news feeds for hundreds of thousands of its users PR Executive Ronn Torossian 5wPR CEO says. The reason was to study emotional reaction over various social networks. This is the ultimate social media social experiment for facebook. Study The individuals responsible for the study were from Cornell University as well as California University in ... Read More »

Public Relations Tips for Your Business

pr strategy Erika Kauffman

No matter what type of business you have, you’ll need to implement an effective marketing plan to let potential clients know about the products and services you offer. Using public relations to your advantage can help your business to gain a positive reputation in the community and could make you a significant professional force in your industry. CEO of 5WPR ... Read More »