PR Strategy

Why PR Needs to be a Part of your SEO Strategy

pr and seo

Considering SEO (search engine optimization) and PR (public relations) as part of your marketing strategy has become ever so important due to the latest Google update. Google has put an end to sites that aggregate news to generate traffic. What they want is unique, well-written content that is linked to high quality sites. Ken McGaffin gives us his top tips ... Read More »

An Attention Grabbing Headline is Essential for your Blog

attention grabbing headline

You’ve invested time developing a blog post topic, eloquently drafting and editing the content, compiling pictures, video and graphics, so now it’s time to slap on a header and upload your masterpiece. Wrong! Blogging 101 will tell you this is absolutely unacceptable. Your company’s posts won’t get a single view if they’re capped with a lackluster header that is merely ... Read More »