PR Strategy

Successfully Marketing Health & Beauty Products Requires a Seasonal Approach

Beauty Public Realtions

Obviously, the personal and unique tastes of women require different methodologies when promoting health and beauty products. However, just as important as making sure to focus marketing strategies for a diverse audience is concentrating efforts on a seasonal approach depending on the time of year. 5WPR knows that keeping our consumer health and beauty clients in the media and online spotlight requires ... Read More »

Think Small: Don’t Overlook Mobile SEO

Mobile SEO

The importance of search engine optimization for desktop users is a popular topic of conversation these days.  Simply ranking higher in a search engine can dramatically increase traffic and business.  On the other hand, sitting on Google’s page 14 isn’t going to do you much good.  Keeping up with the latest SEO techniques is imperative when it comes to establishing ... Read More »

Why PR Needs to be a Part of your SEO Strategy

pr and seo

Considering SEO (search engine optimization) and PR (public relations) as part of your marketing strategy has become ever so important due to the latest Google update. Google has put an end to sites that aggregate news to generate traffic. What they want is unique, well-written content that is linked to high quality sites. Ken McGaffin gives us his top tips ... Read More »

An Attention Grabbing Headline is Essential for your Blog

attention grabbing headline

You’ve invested time developing a blog post topic, eloquently drafting and editing the content, compiling pictures, video and graphics, so now it’s time to slap on a header and upload your masterpiece. Wrong! Blogging 101 will tell you this is absolutely unacceptable. Your company’s posts won’t get a single view if they’re capped with a lackluster header that is merely ... Read More »