PR Strategy

4 Way For Telecom Companies to Reassure Their Customers

telecom companies customer

Recently, American consumers were rocked by information that Verizon Wireless has been turning over customer information and phone records to the National Security Agency (NSA) in compliance with a secret court order issued last April.  While the government claims that this is being done to battle terrorism, many Americans find these actions disconcerting and are holding Verizon responsible for the ... Read More »

PR Implications of Jockey’s Revolutionary Bra Line

fashion pr bra

As CEO of a fashion PR firm, I have been part of many discussions about how to market the only clothing item most women love and loathe with similar intensity. Bras. Ask any woman and she will likely tell you she has some she loves and a few (or more) that just don’t fit right. Jockey is banking on that ... Read More »

How to Encourage People to Drink Up for Profits

ronn torossian pr people drink up

In a market growing crowded with microbrews, specialty drinks and endless new brands seeking market share, food and beverage PR has become a moving target. Ronn Torossian and 5W Public Relations, a finalist for public relations agency of the year manages several high-profile food and beverage PR clients and continues to bring them success even as the market expands. To ... Read More »

P is for Promise: Have you met the 5th P?

public relations campaign

We’ve all heard of the core fundamentals of marketing which is based on the four P’s: Product, Price, Promotion, and Place. In other words, put the right ‘product’ in the right ‘place’ at the right ‘price’ and ‘promote’ it. (of course a public relations campaign wouldn’t hurt either) But in the efforts of many businesses to promote their products or ... Read More »

User-submitted videos create continuous buzz

go pro public relations

When your target market is people in motion, you better figure out a way to connect with them on the move. GoPro’s PR firm decided to let their customers sell to each other. An interesting technology PR approach that worked like a charm. User-submitted videos create continuous buzz. Typically, PR for companies selling camera equipment includes lists of specs, types and ... Read More »

Consumer web developers thrive with the right Technology PR firm

As consumer products continue to trend more toward high tech digital interfaces, technology PR firms are increasingly tasked with making the most advanced technologies appear point and click simple to use. A prime example of both this trend and this need is the completely customizable, consumer “designed” website. For a project like this you need corporate PR that speaks the “language ... Read More »

Successfully Marketing Health & Beauty Products Requires a Seasonal Approach

Beauty Public Realtions

Obviously, the personal and unique tastes of women require different methodologies when promoting health and beauty products. However, just as important as making sure to focus marketing strategies for a diverse audience is concentrating efforts on a seasonal approach depending on the time of year. 5WPR knows that keeping our consumer health and beauty clients in the media and online spotlight requires ... Read More »

Think Small: Don’t Overlook Mobile SEO

Mobile SEO

The importance of search engine optimization for desktop users is a popular topic of conversation these days.  Simply ranking higher in a search engine can dramatically increase traffic and business.  On the other hand, sitting on Google’s page 14 isn’t going to do you much good.  Keeping up with the latest SEO techniques is imperative when it comes to establishing ... Read More »

Why PR Needs to be a Part of your SEO Strategy

pr and seo

Considering SEO (search engine optimization) and PR (public relations) as part of your marketing strategy has become ever so important due to the latest Google update. Google has put an end to sites that aggregate news to generate traffic. What they want is unique, well-written content that is linked to high quality sites. Ken McGaffin gives us his top tips ... Read More »

An Attention Grabbing Headline is Essential for your Blog

attention grabbing headline

You’ve invested time developing a blog post topic, eloquently drafting and editing the content, compiling pictures, video and graphics, so now it’s time to slap on a header and upload your masterpiece. Wrong! Blogging 101 will tell you this is absolutely unacceptable. Your company’s posts won’t get a single view if they’re capped with a lackluster header that is merely ... Read More »