PR Strategy

Fast Food Decision Makes for Some Fresh PR

fast food pr

The fast food wars continue to rage, and despite all the salads that have been introduced, nothing comes close to what Chick-Fil-A just announced. The “Eat Mor Chikin” company has recently announced that it will cut out corn syrup, dyes, and certain other additives, sometime in 2014. While this won’t make the waffle fries any healthier, this is a breath ... Read More »

Developing a “create where you’re going” mindset

create where you’re going

Striving. When it all boils down to it, that’s one word most of us can relate to. We are striving every day to do more, to be more, to reach a goal we have in mind, and to achieve what we want for our future. But, for many, that future is either a vague idea that has yet to take ... Read More »

5 “Walking Dead” Brands That Need More Life

walking dead public relations

From a public relations perspective, brands can be dead long before they ever really end. Like the Walkers in the famous Walking Dead TV show, and comic books, some businesses continue to move forward, without any discernible direction, long after all life has left their brand. But, unlike those doomed Walkers, Walking Dead brands can be brought back to life, ... Read More »

When Your Employee Royally Screws Up

When Your Employee Royally Screws Up

No matter how much care you take to create a customer-friendly and inviting environment, sooner or later someone will really do something dumb. It might be you – and in many cases this is better – but more often it will be an employee. Might be an honest mistake. Might be your employee is just having a bad day. Either ... Read More »

What To Do When Misinformation Becomes Fact

Twitter-Misinfo

It’s a hard, cruel world out there in the field of public relations. A constant struggle between the true and untrue, and less about fact, and more about perception. How the public sees you becomes the fact, the reality of the situation, regardless of what truly happened. From a politician whose career is ruined by false allegations, to the superstar ... Read More »

Three Success-Killing Assumptions You Are Probably Making

Three Success-Killing Assumptions You Are Probably Making

Business plans have no place for assumption. But people get into business with one assumption after another every day. The Internet is a hotbed for exactly this sort of business-killing shenanigan. Because it can be so simple and cost effective for an entrepreneur to get things up and going online, people tend to assume every step of the business process ... Read More »

Public Relations Implications of Internet Privacy

Public Relations Implications of Internet Privacy

Internet privacy is a hot topic these days. Article after article is being written about how unsafe content can be online. While there is some truth to these issues and certainly reasons to be cautious, when it comes to privacy online, that horse left the barn a long time ago. Even if you take steps to keep things hidden, secret ... Read More »

Ronn Torossian Reveals Corporate PR Secrets

corporate public relations

When you are a brand new business, there is no cookie-cutter approach to public relations and marketing. At least, according to Ronn Torossian, there should not be. All businesses are different. All markets are in flux at all times. Because of these two fundamental realities, no two market approaches should be exactly the same. Then why do so many businesses ... Read More »

What Makes You Successful?

success in your career

Markets are crowded. No matter what you do, there will be competition vying for your market share. That’s the nature of free enterprise. However, the strength of free enterprise as a system lies in the ability to build and protect your reputation. But what would you rather be known for? Consistency or uniqueness? Which trademark should your consumer PR strive ... Read More »

Rise in Online Donations

online donations

Donors are choosing to make online donations over other types of giving. So says two studies just published by The Chronicle of Philanthropy. Two other key findings: Donations are up over the previous year. A study of 115,000 nonprofits said they generated $2.1 billion in donations. That’s an increase of 14% over 2014 donations. Donations to the largest charities grew ... Read More »

How Samsung Pays the Bills

samsung vs apple

I can neither confirm nor deny the following story. Some have sworn it happened. Others are equally convinced it’s hoax. Either way, it’s some interesting PR in this generation’s version of the Cola Wars. Read More »

Guerilla PR Gambits That Work

guerilla public relations

At 5WPR, we are committed to doing “traditional” PR better than our competition. After all, traditional PR approaches are “traditional” because they are also timeless. They have worked, still work and will continue to work for the foreseeable future. However, in some cases, it can be smart to mix in some nontraditional or “guerilla” PR to get your message out ... Read More »

4 Way For Telecom Companies to Reassure Their Customers

telecom companies customer

Recently, American consumers were rocked by information that Verizon Wireless has been turning over customer information and phone records to the National Security Agency (NSA) in compliance with a secret court order issued last April.  While the government claims that this is being done to battle terrorism, many Americans find these actions disconcerting and are holding Verizon responsible for the ... Read More »

PR Implications of Jockey’s Revolutionary Bra Line

fashion pr bra

As CEO of a fashion PR firm, I have been part of many discussions about how to market the only clothing item most women love and loathe with similar intensity. Bras. Ask any woman and she will likely tell you she has some she loves and a few (or more) that just don’t fit right. Jockey is banking on that ... Read More »

How to Encourage People to Drink Up for Profits

ronn torossian pr people drink up

In a market growing crowded with microbrews, specialty drinks and endless new brands seeking market share, food and beverage PR has become a moving target. Ronn Torossian and 5W Public Relations, a finalist for public relations agency of the year manages several high-profile food and beverage PR clients and continues to bring them success even as the market expands. To ... Read More »

P is for Promise: Have you met the 5th P?

public relations campaign

We’ve all heard of the core fundamentals of marketing which is based on the four P’s: Product, Price, Promotion, and Place. In other words, put the right ‘product’ in the right ‘place’ at the right ‘price’ and ‘promote’ it. (of course a public relations campaign wouldn’t hurt either) But in the efforts of many businesses to promote their products or ... Read More »

User-submitted videos create continuous buzz

go pro public relations

When your target market is people in motion, you better figure out a way to connect with them on the move. GoPro’s PR firm decided to let their customers sell to each other. An interesting technology PR approach that worked like a charm. User-submitted videos create continuous buzz. Typically, PR for companies selling camera equipment includes lists of specs, types and ... Read More »

Consumer web developers thrive with the right Technology PR firm

As consumer products continue to trend more toward high tech digital interfaces, technology PR firms are increasingly tasked with making the most advanced technologies appear point and click simple to use. A prime example of both this trend and this need is the completely customizable, consumer “designed” website. For a project like this you need corporate PR that speaks the “language ... Read More »

Successfully Marketing Health & Beauty Products Requires a Seasonal Approach

Beauty Public Realtions

Obviously, the personal and unique tastes of women require different methodologies when promoting health and beauty products. However, just as important as making sure to focus marketing strategies for a diverse audience is concentrating efforts on a seasonal approach depending on the time of year. 5WPR knows that keeping our consumer health and beauty clients in the media and online spotlight requires ... Read More »