PR Strategy

Prunty Farms creates simple, engaging PR

Prunty Farms

Every season countless brands and businesses attempt to capture the holiday spirit in their advertising, using the hope and cheer of this time of year to grab attention and boost their brand. Many brands try too hard. They do too much and waste their chance with too elaborate or too “clever” spots that confuse or distract. They had the right ... Read More »

3 Creative Airline Public Relations Campaigns

jet blue fly it forawrd

We went looking for innovative, fun, or just thoughtful campaigns airlines have used to get their name out there, lend a helping hand, and show they are more than just large companies looking to make a buck. Here are three of the leading Public Relations campaigns for airline companies: British Airways “UnGrounded” Campaign BA was offering more flights from the ... Read More »

4 Smart PR Campaigns for Eyeglasses and Related Companies

eyeglass marketing

Eyeglasses come in all shapes, sizes, and purposes. Whether you want to look cool, soothe your eyes or see more clearly, knowing your plan makes the PR campaign focused to your goals. Here are a few marketing eyewear campaigns that have done well: Sarah Palin Eyewear This was not so much a specific company, but a number of eyewear companies ... Read More »

The Downside of Social Media

Social Media Negative

Social media has changed the way people chat and do business one platform at a time. Whether it’s Twitter, Facebook, or Instagram, virtually any business anywhere runs a social media account to boost its image and connect with consumers. While this remains an important part of reaching the public, consumers no longer use social media to watch companies do good. ... Read More »

How to do PR for Rehab Centers

rehab center public relations

While the numbers are difficult to determine, roughly 1 to 2 million people enter a rehab clinic each year. Unfortunate as these situations are, these clinics are in great need of PR support. In an industry where success is measured by survival, PR experts play a critical role in managing the impact these unfortunate situations have on a clinic’s ability ... Read More »

Mastering Media Coverage: A Quick How-To Guide

5WPR MEDIA RELATIONS

Despite the fact they’re both in the business of media, public relations professionals and journalists approach their work very differently. Fewer journalists to pitch to combined with an increasingly competitive media landscape means thinking like both a public relations professional and a journalist is important. Assisting reporters with their work offers lasting benefits. Follow these five tips from 5W PR ... Read More »

Facebook Dislike Button Opens New Possibility For Marketers And Consumers

Facebook Dislike

Facebook has long been a contender for reaching audiences, particularly given how widespread the platform has become. Facebook advertisements are a major source of traffic for many companies, and their marketing budget almost certain has a section dedicated to paying for Facebook advertisements. However, with the recent announcement of a ‘dislike’ button to Facebook, the entire game is changing. Here’s ... Read More »

How to Use PR to Generate Awareness and Interest in Your Hotel

hotel public relations

Many hotels and destinations push off introducing  public relations strategy After all, they already have a sales department, a marketing team, and a social media presence. What more can PR do? Most people view PR and marketing as the same thing, but this is not true. While both generate exposure and results in sales, public relations brings something else: credibility. ... Read More »

Run a Great PR Campaign for a Kids Brand with These 3 Steps

public relations kid brand

When it comes to running a successful PR campaign for companies selling products to children and tweens, it is important to remember a few key ideas. We’ve come up with three ideas that are very important as you create and present your PR campaign to customers. Remember Mom. Sure you’re advertising may be targeted to children just as much as ... Read More »

Using Social Media to Help Handle a PR Crisis

crisis public relations social media

The unthinkable has happened. Someone high up in your organization said something that didn’t sit right with someone and they hit the ground running with their negative response. Then the news industry catches sight of their response and within a few hours your company could be on the verge of going under from the negative reactions. So what do you ... Read More »

Public Relations Benefits for Your Ecommerce Business

pr for e-commerce

Press release writing encourages companies and organizations to expand their awareness of each other’s progress. As an online business, your eCommerce site has different advantages than a brick-and-mortar firm trying to address your target market. Your audience is on the web; the web changes directions at the speed of light, but notable mentions in reputable magazines or on high-ranking blogs ... Read More »

Mixing PR with SEO: Ultimate Strategy for Digital Success

pr and seo

For some odd reason, people always seem to treat PR and SEO as if they were to wholly different entities, completely unrelated to one another. For savvy businesspeople and web entrepreneurs, however, SEO and PR are regarded as being connected to one another. Efforts to achieve great PR while instituting effective SEO into your online marketing attempts can be the ... Read More »

The Perfectly Optimized Press Release

optimized press release

Crafting the perfectly optimized press release might be a challenge, but with the right knowledge, it can be easily accomplished. In today’s daunting digital world, crafting a strong message while also presenting optimized material – is key to your success. Determine your Goal Before writing the press release, it is recommended that the writer determine the goals or reasons for ... Read More »

Raise more with PR: Why all Startups need a Strong PR Strategy

startup-public-relations

Three social scientists no one had ever heard of published The Retirement Maze, which highlighted that retirement basically sucks. 60-year-old retirees are more depressed, have less sex, and don’t relate as well to others as 60-year-old workers. The information was compelling, the book was flawlessly written, but who were these guys? One of them was the subject of the book. ... Read More »

Inspirational Quotes on Education Curated by Martin Russo

martin-russo

In order to excel – it’s crucial that you are well educated. Education is not achieved exclusively in a school setting – and it is vital for us to seek out education in our day-to-day life. Attorney Martin Russo has been kind enough to curate a list of quotes on Education that should serve as a motivational force for those ... Read More »

Generating Buzz for your Medical Spa with Effective Marketing

MEDICAL-SPA-MARKETING

For a Medical Spa Company or a Medi Spa to gain regional attention, it is crucial for these Spa to engage in an effective Marketing Strategy. Adding medical treatments to your menu of offerings at your traditional spa can easily boost your client roster. Clients looking for something that falls between spa pampering and medically based therapy will love finding ... Read More »

When Hollywood invades YouTube, what happens next?

hollywood invades youtube

YouTube has long been considered the place where no-names with big talent can try to get their big break. And it’s worked for quite a few current big names in the music business. But for moviemakers – the actual natural users of YouTube – the social media platform has been less of a springboard. But Ronn Torossian says Brian Robbins ... Read More »

Healthy fast food? Yep, they own that brand.

Food Public Relations Agency

The days of parents pulling through fast food joints without guilt may be over. A generation ago, parents saw nothing wrong with grabbing a bag full of nuggets and fries for the kids on the way from soccer to gymnastics. But since “pink slime” and “Supersize Me,” parents across the nation turn into the arches with at least a little ... Read More »

Apple draws Fire as iPhones are already Delayed

delay of iphone 5wpr

When you think about companies with PR challenges, Apple is likely nowhere near the top of your list. This is a company that makes the news even when it doesn’t have any real news to discuss. But Ronn Torossian says the company is dealing with a PR issue that might be a blip for Apple, but could be disastrous for ... Read More »

G.E. Shifts Away from a Once Core Component

g-e-core

  G.E. product groups include a diverse range from aviation and wind turbines to healthcare and trains. Perhaps the most well-known product group is the appliance division. Over a century ago, they started with the electric toaster and electric range, and they were the first to introduce the electric washing machine. Consumers most readily identify G.E. through their appliance division. ... Read More »