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How to Win at Building a Brand

How to Win at Building a Brand

Before building a brand, understand what it really is. It includes many things like logos, mission statements, and the like. But those are tools associated with the branding process. A brand is, in its most essential form, about what a company represents. Answering that question makes the rest of the process about building a winning brand so much easier. Read More »

Time and Research Makes All the Difference in PR Results

Time and Research Makes All the Difference in PR Results

For subject matter experts (SME) there are many opportunities to get positive PR for an organization or individuals. For those who have worked in a particular industry for several years, their expertise can bring publicity and attention to a cause, brand, or corporation. But it’s not always as simple as writing an article or making a comment to a reporter ... Read More »

Analyst Relations: Why It Is Imperative and How It Is Done

Analyst Relations: Why It Is Imperative and How It Is Done

Analyst relations are an important part of social relations and the benefits to any company are staggering. Analyst relations are a marketing tool to help corporations communicate with researchers in any given field. An analyst does the necessary research required to help you reach a target audience. Read More »

Americans have a sunnier outlook, can you capitalize ?

Americans have a sunnier outlook, can you capitalize ?

Listen to some, especially on social media on Mondays, and you might think the average American hates his job and his (or her) life. And given two recent metrics, there might be an explanation: overall, U.S. employers slowed their hiring over the month of August and the slowed raises in salaries as well. Less help and less money? Yes, those ... Read More »

Best Times to Post on Instagram

Best Times to Post on Instagram

As with any aspect of business, when you conduct certain activities often determines the success of it. For instance, most businesses know the best time to open a business is around 8 a.m. or 9 a.m., and that the best time to serve lunch is at noon. So when it comes to social media, which is also an important part ... Read More »

Using Short Videos for Brand Marketing

Using Short Videos for Brand Marketing

Without ever getting into YouTube, you can do short videos on several social media sites. On Vine, they last six seconds, Instagram they are 15 seconds, and on Google+, LinkedIn, and Facebook the videos can be as long as 2-3 minutes. Once videos are created, they can also be pinned on Pinterest. You don’t need expensive camera equipment, though it ... Read More »

3 Examples of Savvy Companies working with China

3 Examples of Savvy Companies working with China

China is the world’s second largest economy, and their middle class is growing by the day. So those companies managing to join the Chinese economy are likely to rapidly increase their volume of business quickly if their product hits the sweet spot. In 2012 the upper-middle class in China made up about 14 percent of households in urban areas. Analysts ... Read More »

How will the Broncos rebuild their brand?

How will the Broncos rebuild their brand?

From a PR perspective, one of the most interesting NFL teams to watch in the past few years has been the Denver Broncos. Not that long ago, the defending Super Bowl champions were a team in search of an identity. They had a quarterback problem and a suspect defense. Enter longtime Broncos Golden Boy, John Elway, who immediately began putting ... Read More »

Public Relations Campaign: The Key to Brand Management

Public Relations Campaign: The Key to Brand Management

Leaving reputation to chance is how many public figures, organizations, and corporations land in trouble. Just like people in everyday life, in spite of the endless possibilities for chaos, we tend to believe “it won’t happen to us.” And this is often true – until it’s not. What then? A public relations specialist’s job ensures reputation is managed and that ... Read More »

Manage a PR Crisis Before it Happens

Manage a PR Crisis Before it Happens

Yes, that sounds like a nearly impossible task, but only if you made sure the gate was closed AFTER the cattle got loose. There would have been no crisis if there was a plan in place and always followed to keep the gate firmly latched. That’s what PR crisis management should be about. As an example, recently several U.S. companies ... Read More »

Prunty Farms creates simple, engaging PR

Prunty Farms creates simple, engaging PR

Every season countless brands and businesses attempt to capture the holiday spirit in their advertising, using the hope and cheer of this time of year to grab attention and boost their brand. Many brands try too hard. They do too much and waste their chance with too elaborate or too “clever” spots that confuse or distract. They had the right ... Read More »

3 Creative Airline Public Relations Campaigns

3 Creative Airline Public Relations Campaigns

We went looking for innovative, fun, or just thoughtful campaigns airlines have used to get their name out there, lend a helping hand, and show they are more than just large companies looking to make a buck. Here are three of the leading Public Relations campaigns for airline companies: British Airways “UnGrounded” Campaign BA was offering more flights from the ... Read More »

4 Smart PR Campaigns for Eyeglasses and Related Companies

4 Smart PR Campaigns for Eyeglasses and Related Companies

Eyeglasses come in all shapes, sizes, and purposes. Whether you want to look cool, soothe your eyes or see more clearly, knowing your plan makes the PR campaign focused to your goals. Here are a few marketing eyewear campaigns that have done well: Sarah Palin Eyewear This was not so much a specific company, but a number of eyewear companies ... Read More »

The Downside of Social Media

The Downside of Social Media

Social media has changed the way people chat and do business one platform at a time. Whether it’s Twitter, Facebook, or Instagram, virtually any business anywhere runs a social media account to boost its image and connect with consumers. While this remains an important part of reaching the public, consumers no longer use social media to watch companies do good. ... Read More »

How to do PR for Rehab Centers

How to do PR for Rehab Centers

While the numbers are difficult to determine, roughly 1 to 2 million people enter a rehab clinic each year. Unfortunate as these situations are, these clinics are in great need of PR support. In an industry where success is measured by survival, PR experts play a critical role in managing the impact these unfortunate situations have on a clinic’s ability ... Read More »

Mastering Media Coverage: A Quick How-To Guide

Mastering Media Coverage: A Quick How-To Guide

Despite the fact they’re both in the business of media, public relations professionals and journalists approach their work very differently. Fewer journalists to pitch to combined with an increasingly competitive media landscape means thinking like both a public relations professional and a journalist is important. Assisting reporters with their work offers lasting benefits. Follow these five tips from 5W PR ... Read More »

Facebook Dislike Button Opens New Possibility For Marketers And Consumers

Facebook Dislike Button Opens New Possibility For Marketers And Consumers

Facebook has long been a contender for reaching audiences, particularly given how widespread the platform has become. Facebook advertisements are a major source of traffic for many companies, and their marketing budget almost certain has a section dedicated to paying for Facebook advertisements. However, with the recent announcement of a ‘dislike’ button to Facebook, the entire game is changing. Here’s ... Read More »

How to Use PR to Generate Awareness and Interest in Your Hotel

How to Use PR to Generate Awareness and Interest in Your Hotel

Many hotels and destinations push off introducing  public relations strategy After all, they already have a sales department, a marketing team, and a social media presence. What more can PR do? Most people view PR and marketing as the same thing, but this is not true. While both generate exposure and results in sales, public relations brings something else: credibility. ... Read More »

Run a Great PR Campaign for a Kids Brand with These 3 Steps

Run a Great PR Campaign for a Kids Brand with These 3 Steps

When it comes to running a successful PR campaign for companies selling products to children and tweens, it is important to remember a few key ideas. We’ve come up with three ideas that are very important as you create and present your PR campaign to customers. Remember Mom. Sure you’re advertising may be targeted to children just as much as ... Read More »