PR Strategy

A Look at How Rolls-Royce Defended Thousands of Job Cuts

When sales are not what they once were or what they are expected to be, companies generally face the tough choice to lay off workers. But, no matter how necessary those decisions may be, they don’t happen in a vacuum. Every time a major company is forced or chooses massive layoffs or pay cuts, it makes the news and triggers ... Read More »

Starbucks Shuts Down for Training Day

starbucks spotify public relations campaign

On the afternoon of May 29, people in need of a caffeine pick-me-up had to go somewhere other than Starbucks. More than 175,000 Starbucks employees were otherwise engaged, taking ‘mandatory racial bias education’ training in response to a major PR crisis that triggered talks of boycotts and picketing at coffee shop locations across the United States. You know the story… ... Read More »

What’s really wrong with Sears?

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Sears is one of the most iconic brands in American history. The retailer used to be synonymous with catalog ordering and, later, retail malls. Starting in 1888 with the first catalog, generations of Americans grew up wearing Sears clothes, furnishing their homes with Sears furniture and appliances, and swinging tools with the Craftsman label. Over the decades, Sears transformed the ... Read More »

How to Use Social Media to Improve Brand Awareness

How to Use Social Media to Improve Brand Awareness

Social media is one of the most powerful tools in the modern world for many reasons, and it can provide a platform for streamlined communication that many other systems simply can’t match. Many businesses have started to see the value in advertising through social media, but there are subtle nuances to the process that can make or break a campaign ... Read More »

Local SEO Guide for 2017

Local SEO Guide for 2017

David Mihm has completed his rankings for the Local Search Ranking survey for 2017. This source has been helping businesses for years as they try to make sense of what people search for and how they should focus to increase their search engine rankings. David’s new company, Tidings, is helping businesses by connecting to local search industries. Here is a ... Read More »

How to Be Successful with your Companies Corporate Communications Program?

How to Be Successful with your Companies Corporate Communications Program?

These days, many business owners realize that maintaining a strong corporate communications program can empower their company to function more effectively. However, many of these corporate leaders do not know which strategies to implement to ensure that internal and external communications processes are completed with excellence and expedience. Below you’ll find just three of many techniques you can implement to ... Read More »

Twitter Takes a Hard Line on “Terrorist” Tweets

Twitter Takes a Hard Line on “Terrorist” Tweets

While some social media platforms are taking a more passive approach to combating terrorism online, Twitter has taken a very proactive approach, and the site doesn’t seem worried about who they might offend. In the past six months, Twitter has suspended nearly 380,000 accounts for promoting terrorism … and they say they’re far from finished. Read More »

Pepsi Promotes Guilt-free Chips

Pepsi promotes guilt-free chips

Typically, when you’re slamming back potato chips, you’re not really worried about guilt or consequences. The big game is on, you’re at a party, or someone is hosting a cookout. There’s an air of fun and no real worry about tomorrow. Read More »

Can the NFL win back its fans?

Can the NFL win back its fans?

The National Football League is basking in the glow of its biggest event of the year, and yet, people are already asking if the game is up for the country’s favorite professional sports league. For several years now, the league has been dealing with falling attendance, with many teams struggling for revenue. 2016 has been one of the worst so ... Read More »

Mattel has a tough holiday season

Mattel has a tough holiday season

When it comes to retail marketing, the final quarter of the year is crunch time. They need Black Friday and the subsequent holiday shopping season to go well in order to keep their head above water and finish the year enough into the black to invest in new ideas and different initiatives in the coming year. Read More »

The PR Power of YouTube

The PR Power of YouTube

For those YouTubers who’ve figured out their approach to success on that platform, they create content in touch with their groups, often more than one “genre.” It could be toys, video gaming, health and fitness, or pop culture. Some of them have established very large followings, which gives them some PR power and pull. Read More »

Public Relations Campaigns Should Use Social Listening

Public Relations Campaigns Should Use Social Listening

A public relations agency is responsible for a tremendous amount, from competitor analysis and tracking ROI to media relations, while keeping their clients happy. A PR Agency needs a social listening tool to keep track of all these responsibilities. This tool allows the PR Firm to monitor its clients’ industries to forecast product trends or brand reputation along with other ... Read More »

How to Win at Building a Brand

How to Win at Building a Brand

Before building a brand, understand what it really is. It includes many things like logos, mission statements, and the like. But those are tools associated with the branding process. A brand is, in its most essential form, about what a company represents. Answering that question makes the rest of the process about building a winning brand so much easier. Read More »

Time and Research Makes All the Difference in PR Results

For subject matter experts (SME) there are many opportunities to get positive PR for an organization or individuals. For those who have worked in a particular industry for several years, their expertise can bring publicity and attention to a cause, brand, or corporation. But it’s not always as simple as writing an article or making a comment to a reporter ... Read More »

Analyst Relations: Why It Is Imperative and How It Is Done

Analyst relations are an important part of social relations and the benefits to any company are staggering. Analyst relations are a marketing tool to help corporations communicate with researchers in any given field. An analyst does the necessary research required to help you reach a target audience. Read More »

Americans have a sunnier outlook, can you capitalize ?

Listen to some, especially on social media on Mondays, and you might think the average American hates his job and his (or her) life. And given two recent metrics, there might be an explanation: overall, U.S. employers slowed their hiring over the month of August and the slowed raises in salaries as well. Less help and less money? Yes, those ... Read More »

Best Times to Post on Instagram

instagram time to post

As with any aspect of business, when you conduct certain activities often determines the success of it. For instance, most businesses know the best time to open a business is around 8 a.m. or 9 a.m., and that the best time to serve lunch is at noon. So when it comes to social media, which is also an important part ... Read More »