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The Value of a Public Relations Degree

The Value of a Public Relations Degree

Public relations is one of the most dynamic and flexible careers for the young professional and is steadily becoming a millennial favorite. Public relations specialists get opportunities to work with iconic brands and ambassadors, as well as travel, and network with other professionals at all levels. PR experts can choose work on a contract, freelancing, or employee basis. The possibilities ... Read More »

Public Relations for Data Breaches: What You Should Know

Public Relations for Data Breaches: What You Should Know

Hacking attacks compromise a company’s technical infrastructure as well as stealing funds from company bank accounts, client’s financial data, and leaking proprietary internal communications. And it will kill a company’s reputation if they are seen to be weak or lax with security. Customers feel unsettled by possible cyber attacks. In 2014, Americans listed hacking as their number one fear. The well-publicized ... Read More »

How Ray Rice Changed NFL PR

How Ray Rice Changed NFL PR

There have always been bad actors in professional sports, and it’s not just OJ’s stints on the Naked Gun movies.  Its all about athletes who make the news for all the wrong reasons. Crime, abuse, drugs – you name it, it happens. Then, Ray Rice happened. And everything changed. Before that fateful altercation, any time a player was accused of ... Read More »

Top Skills for Public Relations

Top Skills for Public Relations

Public relations is a forever changing field and each year there are thousands of young professionals with the desire to have a successful career within. The problem is, they don’t have a clue of the specific skills to acquire to become a public relations guru. The core classes the took in college only taught the basic foundation of PR and ... Read More »

Prestige Beauty: Then, Now and the Future

Prestige Beauty: Then, Now and the Future

Public relations is necessary in any field, and beauty is not exempt. Prestige Beauty uses their public relations to build a good brand image for their company. Press releases, community events, and other correspondence is a good way to get people feeling good about your company and what you do. If you’re in the field of beauty, there’s much that ... Read More »

Tips to take your PR Career to the Next Level

Tips to take your PR Career to the Next Level

Being in the PR business is a huge deal. Helping businessmen, companies, celebrities, public figures, organizations, and basically any brand could be an exciting career. You can help these people get their products, their name, and everything they want the media to know about them in the eyes of customers and potential clients. New trends will be growing and new ... Read More »

3 Financial Mistakes that could Torpedo your Career

3 Financial Mistakes that could Torpedo your Career

The story happens so often that it’s almost cliché: a promising young entrepreneur or urban professional is living the American dream with a great gig, open prospects, and money coming in hand over fist. The ending is also predictable: being so caught up in the ride, they forget to take care of things closest to home, relationships suffer, and finances ... Read More »

Getting a PR Internship

Getting a PR Internship

If growing up you were dreaming about representing brands, you became a communications student, or you love writing about the media then there are good chances that you were cut out to be a PR professional. However, getting your foot into the door can be many miles away from your dreamland. Competition for PR roles in companies is higher than ... Read More »

3 Ways to Kill your Career (before it even starts)

3 Ways to Kill your Career (before it even starts)

The days of getting a job and sticking with it for 30 years and a gold watch are, essentially, gone. Sure, occasionally you will meet a lifer. Someone who not only hit it out of the park on their first at-bat but also impressed the bosses enough to work up through the ranks on the first go. But stats tell ... Read More »

3 Elements of a Top PR Campaign

3 Elements of a Top PR Campaign

Everyday, countless press releases are submitted, countless public relations campaigns are launched, and millions of brands enter the harsh light of the public eye. What happens next depends on an endless number of decisions, and moving parts. Many of these factors are completely outside your control. But, according to PR guru, and president of 5W Public Relations, Ronn Torossian, at least ... Read More »

When Your Employee Royally Screws Up

When Your Employee Royally Screws Up

No matter how much care you take to create a customer-friendly and inviting environment, sooner or later someone will really do something dumb. It might be you – and in many cases this is better – but more often it will be an employee. Might be an honest mistake. Might be your employee is just having a bad day. Either ... Read More »

When You Come Bearing Jobs

When You Come Bearing Jobs

When a new company plans a move into a new area, state or region, public relations plays a key role in that transition. And not just consumer PR either. The new company would be wise to connect and commit to that community in visible and tangible ways. Open the lines of communication and keep them open. You may not be ... Read More »

Critical Elements Every NY PR Agency Must Follow

Critical Elements Every NY PR Agency Must Follow

Social media has changed the way a lot of industries do their business—and PR is no exception. Combine that with a long list of companies that talk a good PR game but actually don’t know the first thing about social media and there is lots of room for confusion. So before you invest in a PR agency, check their Twitter ... Read More »