By Ronn Torossian, CEO, 5W Public Relations
After nearly ten years in business, the PR agency I founded, 5WPR recently went through a re-brand. We created a new tagline: “REAL. RESOURCEFUL. RESULTS.” To better reflect who we are today, and a large part of it is about integrating many different elements of communications.
We have grown for many reasons — but first and foremost because we are client-centric and creative. Success today is about understanding what a client wants and needs — and many different initiatives beyond simple media relations today encompass public relations.
Some exciting quotes about integrated marketing which came into our decision-making process as we rebranded:
“A good idea uncoordinated is still better than a lousy idea that is well-coordinated.” Martin Sorrell
“The point of integration is not simply to use the same image and ignore the strengths of a particular medium. We call this re-purposing without purpose. The point of integration is to have a consistent voice while maximizing the strengths of each medium. True integration delivers the brand statement from mass to grass, from mass marketing to grass roots activities, with the Internet residing firmly in the middle as both a mass and one to one marketing weapon.” Unknown “It is no longer enough to satisfy your customers. You must delight them.”
“I’m a strong advocate of social media. But I also know that this marketing medium alone will not deliver the results you expect, want, and need. Nor will email marketing, which has a huge ROI, fill the bill on its own. Components like social media, email, direct mail, Internet marketing, public relations, and others each have individual strengths and weaknesses. To gain the best results, use them together and use them wisely.” Michelle Kabele
“A marketing organization that excels at integrated marketing puts the customer at the center of its strategy and executes extremely well across channels and lines of business.” Elana Anderson
“CMOs must define and lead a customer-focused marketing strategy that crosses product, channel, geographic, even functional boundaries. Otherwise, they risk losing the customer.” Elana Anderson
I am very excited about the future — as all forward thinking communications companies should be.
Ronn Torossian is the CEO of 5WPR, a top 25 PR firm.