Industry News

Why You Should Consider a Public Relations Internship at 5WPR

5WPR INTERNSHIPS

Anyone fresh out of college has probably gotten the feeling as of late that an internship is almost a requirement for any prestigious job, particularly in the PR field. That being said, it’s certainly a good idea to consider looking into a public relations internship during or immediately after your college years. The internship pool is growing deeper and more ... Read More »

Superbowl Snacking: Food and Beverage Public Relations Insights

5wpr superbowl

It’s probably no surprise to you that Super Bowl Sunday is the second biggest food consumption day of the year in the U.S. The first is Thanksgiving, also not news, since there are some out there that aggressively hit the gym in the week following the holiday. Just like November, the month of January offers almost limitless opportunities for food ... Read More »

Spinning Government Mandates

Spinning Government Mandates

It’s truly amazing when the federal government throws you a bone and sets a perfect marketing opportunity right at your feet. Even better, if the regulation that requires compliance by your client’s potential customers spells out the incentives and penalties, you have a diamond in the rough. The challenge is to digest the content that the government provides and spin ... Read More »

Think Small: Don’t Overlook Mobile SEO

Mobile SEO

The importance of search engine optimization for desktop users is a popular topic of conversation these days.  Simply ranking higher in a search engine can dramatically increase traffic and business.  On the other hand, sitting on Google’s page 14 isn’t going to do you much good.  Keeping up with the latest SEO techniques is imperative when it comes to establishing ... Read More »

How a Professional Writer Can Enhance Your Marketing

How a Professional Writer Can Enhance Your Marketing

Part of public relations is making sure that the correct message is conveyed about a business or individual. While that certainly takes a certain degree of marketing magic, there is also a hidden element to it that sometimes goes unnoticed: writing. Think of it this way. You could be the greatest marketer in the world or the most astute and ... Read More »

Can Rebranding Save Your Image?

Can Rebranding Save

Rebranding your business can be a huge and daunting ordeal. However, this isn’t always the case. Maybe your logo just looks outdated or your website needs a fresh and modern redesign. If that’s the case, rebranding can actually be quite fun and exciting. Still, rebranding can be a risky venture that should not be approached lightly. Rebranding can help save ... Read More »

Online Marketing Considerations for Professional Service Firms

digital_marketing

When working out a marketing strategy for your professional services company, it is fundamental to keep in mind that you’re not in the same boat as those businesses that are promoting products online. Your marketing tactics will differ drastically because you provide legal advice, or you’re an accounting firm, or in financial advising. It’s true that the goal is the ... Read More »

Brilliant Marketing: Taking Current events and Making it your Story

juda engelmayer

The most common obstacle to generating consistent publicity for your brand is the often aggressive attack of current events which takes over just about every segment and opportunity.  In an otherwise routine news cycle, where random car accidents, harsh weather or middle American community meeting-gone wrong makes the headlines, news organizations look for “bigger” news to drive headlines, viewers and ... Read More »

An Attention Grabbing Headline is Essential for your Blog

attention grabbing headline

You’ve invested time developing a blog post topic, eloquently drafting and editing the content, compiling pictures, video and graphics, so now it’s time to slap on a header and upload your masterpiece. Wrong! Blogging 101 will tell you this is absolutely unacceptable. Your company’s posts won’t get a single view if they’re capped with a lackluster header that is merely ... Read More »

Five Top Tips on How to Build a Beauty Brand using PR

beauty brands

It’s no doubt that the beauty industry is extremely competitive. And it’s not uncommon to see mature cosmetic brands such continually working on their brand image. The reason is that consumers are fickle and in general most don’t stick to one particular brand, which creates loyalty issues. But with beauty brands competing for business, how can you make sure that ... Read More »