Industry News

Six Ways Small Businesses Can Attract, Retain Employees and Stay Solvent

retain employees

Many economic prognosticators suggest the economic downturn has hit bottom.  Among the indicators pointed to are renewal of pay increases or at least the promise of a return of some of the salary that was cut at the height of the crisis.  There are even indicators that – in some sectors – furloughed employees have been brought back and, in ... Read More »

Advice from a Journalist to PR Folks; 9 Do’s and Don’ts

PR TO JOURNALIST

Big Promise, no Delivery. I can’t tell you how many times I’ve had a PR person contact me for a story I’m writing and promise a person or company. Then, I don’t hear back from them for a few days or a week. Then they tell me that person or company isn’t available. Congratulations, you’ve just lost all credibility. Don’t you ... Read More »

PR Implications of Jockey’s Revolutionary Bra Line

fashion pr bra

As CEO of a fashion PR firm, I have been part of many discussions about how to market the only clothing item most women love and loathe with similar intensity. Bras. Ask any woman and she will likely tell you she has some she loves and a few (or more) that just don’t fit right. Jockey is banking on that ... Read More »

How can a company compete against the Internet Rumor Mill

internet rumor mill 5wpr

The United States Postal Service recently announced that it was “considering” eliminating Saturday service. Considering. Any decision would be far down the road, and no current customers would be affected in any way for the foreseeable future. But these facts did not stop the Internet rumor mill from going hog wild. Here at 5WPR we have a few ideas about ... Read More »

Combating the Achievement Gap – After School Programs

after school program

Over the past decade, the Harvard Family Research Project (HFRP) has been studying after school programs, and what effect such programs might have on students. After intensive study, the HRFP found that after school programs really do make a positive difference in a child’s life. The big surprise, however, was the finding that after school programs don’t just effect a ... Read More »

Food & Beverage companies should take note of Throwback success

food-beverage-sales-tips

Food and beverage companies long ago decided that high fructose corn syrup was the way to go. Overnight nearly every product that once contained “sugar” was sweetened with some mysterious substance called “high fructose corn syrup.” Then, with the launch of a single product in April 2009, PepsiCo set off a consumer products firestorm. Throwback, Pepsi’s namesake cola product made ... Read More »

Social Media’s Impact on Your Online Reputation

Social Media's Impact on Your Online Reputation

Social media is the greatest blessing bestowed upon savvy PR firms in the history of marketing. Viral marketing has never been easier. Hundreds of millions can be repeatedly reached with a single click. But social media is simply a platform. Businesses and individuals still need firms such as 5WPR to help them make the most of this incredible tool and ... Read More »

Pitfalls of Web 2.0 That A PR Agency Needs to Avoid

tech pr

Thanks to technology, we can now get our messages to our intended audience at the click of a button. This instantaneous way of life has become the norm for most businesses. However, there are a few ways that our reliance on technology can hurt us more than it can help. There are certain pitfalls that we all need to be ... Read More »

How PR Played a Huge Role in the Super Bowl

5wpr superbowl

Now that the big game has come and gone (blackout and all), football fans are only waiting for the next season to begin. However, behind the scenes, there are likely already plans and strategies for next year’s Super Bowl. Beyond the glitz, glamour, and expensive commercials there is an enormous PR machine at work. Public relations firms in New York city ... Read More »

3 Things You Need to Succeed in the World of Digital PR

digital public relations

There is one crucial difference between traditional PR approaches and the digital PR world: in digital PR, you have to basically live on the internet. As the means of getting a message to the public evolves on a seemingly daily basis, a digital PR agency is tasked with the responsibility of staying up to date on the latest 2015 trends. ... Read More »

What’s “No-No” for Awards Season

awards

When consumers see the distinctive make up looks that actresses wear to walk down the red carpets during Awards every year, they usually remark that the women look gorgeous. Other starlets sport cosmetic creations that could be described as bold, and there are always a few that border on outrageous. While viewers observe these looks and comment, either favorably or negatively, the ... Read More »

This Year’s International Home & Housewares Show Highlights

International Home & Housewares

The hippest and boldest designers release their newest innovations in home dĂ©cor and renovations at the International Home & Housewares Show which takes place inChicago. The latest in technology, style and furniture for residential spaces are typically intended to amaze and astonish for that “Wow” factor that will make the designer’s moniker a household name. When the show wraps up, ... Read More »

5WPR’s Home Design Clients Bring the Outside In

5WPR’s Home Design Clients Bring the Outside In

Every week lifestyle PR agencies are faced with incorporating the latest styles in home design into their marketing campaigns for clients. Like any top PR agency, the team at 5WPR has seen various interior looks come and go, and the more outrageous fads are the first to fall by the wayside. One of the newest trends in kitchen design and ... Read More »

5WPR Helps Beauty Clients Keep Up in the Social Media Market

beauty public relations

It used to be the case that women found inspiration in the beauty trends they saw on the red carpets for the Oscars, Emmys and other popular awards shows celebrating excellence in movies and television. Others sought after the looks sported by their favorite musicians or artists. To a certain extent, this is still the case. The pages of print ... Read More »

Top 3 Super Bowl Ads According to 5WPR

5wpr superbowl

Super Bowl always goes out with a bang and last night was no exception. 5WPR CEO Ronn Torossian was there to soak it all in with some clients. The most memorable moment was the 90 second black out during the start of the second half. And Oreo was the one to take advantage of pushing their message via Twitter with ... Read More »

Food Trends that are Changing the Way We Eat

Food Public Relations Agency

Long gone are the days of tuna noodle casserole and a steak and baked potato dinner. The latest trends in the food industry have been influenced by the numerous cooking shows on TV and the celebrity chefs that have made “bechamel sauce” and “carne asada” household terms. Novel cuisine dishes range from unexpected grilled cheese combinations to unique meats to ... Read More »

Beyond Botox: Beauty PR Agency 5WPR Turns Trends into Profits

beauty public relations

In New York City and much of the U.S., both men and women place a premium on their outward appearances. Substantial amounts of time and effort go into preparing to go out to work, to social events and with family. Of course, there’s the money side: the beauty industry reaches into the billions of dollars every year. Women spend a ... Read More »

Beauty is No Longer Skin Deep

beauty public relations

You’ve always known that eating healthy and staying active are the keys to feeling great and living longer. Doctors, nutritionists and other healthcare professionals have been stressing the importance of fitness for years. Proper nourishment through diet and vitamin supplements, maintaining a reasonable weight, getting sufficient exercise and drinking plenty of water are necessary elements that promote longevity and overall ... Read More »

Newest Trends in Luxury Bathrooms

real estate public relations

Real estate experts know that the two rooms in the house where a remodel really pays off are the kitchen and the bath. These are the areas where you find the most expensive appliances, fixtures and treatments, and this translates into a higher resale value in the long run. However, even consumers not looking to sell immediately are attracted to ... Read More »