In The News

Top 10 Tips for Spring Cleaning

5wpr spring cleaning

We know, it’s February—isn’t it a bit early for Spring Cleaning? But you see, getting into the mood is half the battle. You need time to psych yourself.   Clean Gangnam Style There’s nothing quite like perky music to rev up your blood and get you moving. Get out of those winter doldrums with upbeat songs—you know, the kind of ... Read More »

This Year’s International Home & Housewares Show Highlights

International Home & Housewares

The hippest and boldest designers release their newest innovations in home dĂ©cor and renovations at the International Home & Housewares Show which takes place inChicago. The latest in technology, style and furniture for residential spaces are typically intended to amaze and astonish for that “Wow” factor that will make the designer’s moniker a household name. When the show wraps up, ... Read More »

Why You Should Consider a Public Relations Internship at 5WPR

5WPR INTERNSHIPS

Anyone fresh out of college has probably gotten the feeling as of late that an internship is almost a requirement for any prestigious job, particularly in the PR field. That being said, it’s certainly a good idea to consider looking into a public relations internship during or immediately after your college years. The internship pool is growing deeper and more ... Read More »

Making Room for Creativity in the Field of Healthcare PR

HEALTHCARE PUBLIC RELATIONS

As of late, healthcare has been on the minds of many. Not only is it a political topic that we can’t seem to get away from, but recent flu outbreaks have caused many to take a closer look at the effectiveness of their health care. That being said, any health PR firm is going to have their work cut out ... Read More »

Spinning Government Mandates

Spinning Government Mandates

It’s truly amazing when the federal government throws you a bone and sets a perfect marketing opportunity right at your feet. Even better, if the regulation that requires compliance by your client’s potential customers spells out the incentives and penalties, you have a diamond in the rough. The challenge is to digest the content that the government provides and spin ... Read More »

The Key to Luxury Hotel Marketing

hotel public relations

Which description illustrates your ideal experience when traveling for pleasure? You pull up into a brick paved driveway or maybe an exotic resort like the Chris Burch owned Nihiwatu., and before you can reach for the door handle, a valet is already one step ahead of you. This uniformed, smiling face helps you out of the car and quickly has ... Read More »

How to Handle Controversy in the Age of the Internet

5wpr controversy

For any business or public figure, finding your time in the spotlight brings certain responsibilities. Among them is being sure that any irresponsible actions you may have once wrestled with in the past must be put to rest. If there are any skeletons in your closet, that spotlight has a tendency to locate them and stir up controversy.And the internet ... Read More »

Beauty Brands Turning to YouTube to Communicate their Message

Beauty Public Realtions

With beauty being a visual industry, it’s no surprise that the industry is turning to social video to engage with customers. The majority of beauty brands acknowledge that the use of social media channel is one the top sources of driving traffic to and from the site.  Where Facebook and Twitter once dominated, YouTube is now emerging as the dominant ... Read More »

Pinterest Privacy: What’s to Come?

pinterest vs twitter

In today’s digital world, communications and consumers move quicker than ever before. Once something is said or done, it’s hard to put that genie back in the box.   As king of the hill, Pinterest naturally faces a lot of challengers – but by voicing certain shortcomings of the site they may soon face a major challenge. They recently began curtailing ... Read More »

Diversified Online Approach is Best for Your Brand

If you know anything about the stock market, there is one message successful investors drill home at every opportunity: Diversify your investments. The approach makes complete sense. You don’t want to subject yourself to complete economic breakdown if some catastrophic turn of events causes your portfolio to take a downward spiral. Only making acquisitions in one portion of the market ... Read More »