In The News

Lady Gaga Goes Gross at SXSW

lady gaga public relations

What do you do when your first gag was to wear a meat dress? Well, if you are Lady Gaga, you become the meat. This may just be a lesson for what happens when you set the bar for customer expectation so high (or weird) right out of the gate. Ronn Torossian, CEO of 5WPR, the top pr firm in ... Read More »

Mid Season Finales Offer Prime Promotion Time

media relations television

The holiday season has always been prime commercial time for TV networks. Lots of people are watching, and, with holiday specials, lots of people are watching the same thing. This combination makes for a prime PR opportunity for both popular, and not so well appreciated programs on the major TV networks. There are a lot of reasons why the midseason ... Read More »

Don’t Tweet Dumbly !

Twitter-Misinfo

Social media is one of the most convenient ways ever conceived to communicate with the largest number of people. The potential for PR, and for profit, is nearly endless. But there are some pitfalls. A lesson one young professional learned the hard way in a recent – and very public – firing. Her offense? Being incredibly stupid on Twitter. While ... Read More »

Sign of Bad Times in South Africa

south african sign

By now, the world has heard. South African officials hired a fake sign language interpreter to work at the largest public event that country has seen, well, ever. With new information pouring into the public sphere every day, South Africa is facing a PR crisis. Yes, the country has been seen as backward, dangerous, bigoted and many other negatives. But, ... Read More »

Fast Food Decision Makes for Some Fresh PR

fast food pr

The fast food wars continue to rage, and despite all the salads that have been introduced, nothing comes close to what Chick-Fil-A just announced. The “Eat Mor Chikin” company has recently announced that it will cut out corn syrup, dyes, and certain other additives, sometime in 2014. While this won’t make the waffle fries any healthier, this is a breath ... Read More »

Thor Thrives on the Strength of Intense Entertainment PR

public-relations-movies

In any Hollywood Good vs. Evil story, the tension between the Good Guy and the Bad Guy is a pivotal selling point. Sometimes, the villain exists just to prop up the hero. Sometimes, he or she helps carry the plot. And then there are times when the Bad Guy turns out to be a breakout star. This is what happened ... Read More »

Van Damme wins the Internet With Awesome Car Commercial

van damme commercial

When it comes to reflexively sharable content, it’s tough to beat an incredible physical spectacle. Violent crashes and “naughty” content obviously have limited sharability. Not so for amazing – almost inhuman – feats. And that’s pretty much where Volvo went in a recent ad for their new steering technology. They asked notorious action hero, and incredibly flexible human being, Jean ... Read More »

5 “Walking Dead” Brands That Need More Life

walking dead public relations

From a public relations perspective, brands can be dead long before they ever really end. Like the Walkers in the famous Walking Dead TV show, and comic books, some businesses continue to move forward, without any discernible direction, long after all life has left their brand. But, unlike those doomed Walkers, Walking Dead brands can be brought back to life, ... Read More »

The Royal Baby and Social Media

royal baby

On Monday, July 22, 2013, the heir to the throne of England was born.  George Alexander Louis, to be known as His Royal Highness Prince George of Cambridge, has been a flashpoint of media attention since the news reports first surfaced that Prince William and his wife Kate Middleton were pregnant.  Monarchs have been born in England for millennia, but ... Read More »

4 Way For Telecom Companies to Reassure Their Customers

telecom companies customer

Recently, American consumers were rocked by information that Verizon Wireless has been turning over customer information and phone records to the National Security Agency (NSA) in compliance with a secret court order issued last April.  While the government claims that this is being done to battle terrorism, many Americans find these actions disconcerting and are holding Verizon responsible for the ... Read More »

Advice from a Journalist to PR Folks; 9 Do’s and Don’ts

PR TO JOURNALIST

Big Promise, no Delivery. I can’t tell you how many times I’ve had a PR person contact me for a story I’m writing and promise a person or company. Then, I don’t hear back from them for a few days or a week. Then they tell me that person or company isn’t available. Congratulations, you’ve just lost all credibility. Don’t you ... Read More »

The Consumer PR Approach of Age Segregation

consumer pr segregation

CNN reported that in early June 2013, AirAsia X flights to China, Taiwan, Japan, Korea, Australia and Nepal would now ban children under the age of 12 from the first seven rows of economy class flights. The CEO of AirAsia X, Azran Osman-Rani, described the new policy as “a heavenly package for those who want peace of mind.” By “mind,” frequent ... Read More »

PR Implications of Jockey’s Revolutionary Bra Line

fashion pr bra

As CEO of a fashion PR firm, I have been part of many discussions about how to market the only clothing item most women love and loathe with similar intensity. Bras. Ask any woman and she will likely tell you she has some she loves and a few (or more) that just don’t fit right. Jockey is banking on that ... Read More »

Ronn Torossian Explains How a Top PR Firm Gets You in the News

beating competition

One of the most common questions at 5WPR, a top NY PR firm gets from prospective clients is can we “guarantee” news coverage? The straight answer to that is, “it depends.” There are several reasons why an editor may find your story newsworthy. But, according to Ronn Torossian, the bottom line is to submit a press release that will be ... Read More »

How to Promote Music Without Losing the Message

5wpr message in music

Music may be a universal language, but the message of promoting music does not always translate. The CEO of NYC PR firm 5W Public Relations Ronn Torossian, says there are several important factors to consider when creating music and other entertainment PR. Respect the base When it comes to music entertainment PR, Ronn Torossian says reaching the base does not just ... Read More »

4 Ways to Use Smart PR to Reconnect with Fans

4 social media fan tips

In 2012, another lockout rocked the NHL, cutting the 2012-13 season in half. Early on there was talk that there may not be a hockey season at all. By the time owners and players came to an agreement, much of the season–and fan’s patience–was at an end. Today, as the regular season comes to a close, ratings and attendance are ... Read More »

How can a company compete against the Internet Rumor Mill

internet rumor mill 5wpr

The United States Postal Service recently announced that it was “considering” eliminating Saturday service. Considering. Any decision would be far down the road, and no current customers would be affected in any way for the foreseeable future. But these facts did not stop the Internet rumor mill from going hog wild. Here at 5WPR we have a few ideas about ... Read More »

Apple PR Amplifies Positive Buzz

apple fire i phone 5w public relations

Capitalizing on huge kudos from consumer watchdog, J.D. Power and Associates, Apple’s PR released a clever congratulatory message which amplifies positive buzz  across multiple media platforms. In a crowded mobile device market, technology PR cannot always depend on features and benefits. With so many overlapping or mirrored options, consumers can easily feel overwhelmed with too many similar choices. But you cannot argue ... Read More »

Combating the Achievement Gap – After School Programs

after school program

Over the past decade, the Harvard Family Research Project (HFRP) has been studying after school programs, and what effect such programs might have on students. After intensive study, the HRFP found that after school programs really do make a positive difference in a child’s life. The big surprise, however, was the finding that after school programs don’t just effect a ... Read More »

Food & Beverage companies should take note of Throwback success

food-beverage-sales-tips

Food and beverage companies long ago decided that high fructose corn syrup was the way to go. Overnight nearly every product that once contained “sugar” was sweetened with some mysterious substance called “high fructose corn syrup.” Then, with the launch of a single product in April 2009, PepsiCo set off a consumer products firestorm. Throwback, Pepsi’s namesake cola product made ... Read More »