5WPR

This Year’s International Home & Housewares Show Highlights

International Home & Housewares

The hippest and boldest designers release their newest innovations in home dĂ©cor and renovations at the International Home & Housewares Show which takes place inChicago. The latest in technology, style and furniture for residential spaces are typically intended to amaze and astonish for that “Wow” factor that will make the designer’s moniker a household name. When the show wraps up, ... Read More »

5WPR’s Home Design Clients Bring the Outside In

5WPR’s Home Design Clients Bring the Outside In

Every week lifestyle PR agencies are faced with incorporating the latest styles in home design into their marketing campaigns for clients. Like any top PR agency, the team at 5WPR has seen various interior looks come and go, and the more outrageous fads are the first to fall by the wayside. One of the newest trends in kitchen design and ... Read More »

5WPR Helps Beauty Clients Keep Up in the Social Media Market

beauty public relations

It used to be the case that women found inspiration in the beauty trends they saw on the red carpets for the Oscars, Emmys and other popular awards shows celebrating excellence in movies and television. Others sought after the looks sported by their favorite musicians or artists. To a certain extent, this is still the case. The pages of print ... Read More »

Top 3 Super Bowl Ads According to 5WPR

5wpr superbowl

Super Bowl always goes out with a bang and last night was no exception. 5WPR CEO Ronn Torossian was there to soak it all in with some clients. The most memorable moment was the 90 second black out during the start of the second half. And Oreo was the one to take advantage of pushing their message via Twitter with ... Read More »

Food Trends that are Changing the Way We Eat

Food Public Relations Agency

Long gone are the days of tuna noodle casserole and a steak and baked potato dinner. The latest trends in the food industry have been influenced by the numerous cooking shows on TV and the celebrity chefs that have made “bechamel sauce” and “carne asada” household terms. Novel cuisine dishes range from unexpected grilled cheese combinations to unique meats to ... Read More »

Beyond Botox: Beauty PR Agency 5WPR Turns Trends into Profits

beauty public relations

In New York City and much of the U.S., both men and women place a premium on their outward appearances. Substantial amounts of time and effort go into preparing to go out to work, to social events and with family. Of course, there’s the money side: the beauty industry reaches into the billions of dollars every year. Women spend a ... Read More »

Beauty is No Longer Skin Deep

beauty public relations

You’ve always known that eating healthy and staying active are the keys to feeling great and living longer. Doctors, nutritionists and other healthcare professionals have been stressing the importance of fitness for years. Proper nourishment through diet and vitamin supplements, maintaining a reasonable weight, getting sufficient exercise and drinking plenty of water are necessary elements that promote longevity and overall ... Read More »

Newest Trends in Luxury Bathrooms

real estate public relations

Real estate experts know that the two rooms in the house where a remodel really pays off are the kitchen and the bath. These are the areas where you find the most expensive appliances, fixtures and treatments, and this translates into a higher resale value in the long run. However, even consumers not looking to sell immediately are attracted to ... Read More »

Why You Should Consider a Public Relations Internship at 5WPR

5WPR INTERNSHIPS

Anyone fresh out of college has probably gotten the feeling as of late that an internship is almost a requirement for any prestigious job, particularly in the PR field. That being said, it’s certainly a good idea to consider looking into a public relations internship during or immediately after your college years. The internship pool is growing deeper and more ... Read More »

Making Room for Creativity in the Field of Healthcare PR

HEALTHCARE PUBLIC RELATIONS

As of late, healthcare has been on the minds of many. Not only is it a political topic that we can’t seem to get away from, but recent flu outbreaks have caused many to take a closer look at the effectiveness of their health care. That being said, any health PR firm is going to have their work cut out ... Read More »

Superbowl Snacking: Food and Beverage Public Relations Insights

5wpr superbowl

It’s probably no surprise to you that Super Bowl Sunday is the second biggest food consumption day of the year in the U.S. The first is Thanksgiving, also not news, since there are some out there that aggressively hit the gym in the week following the holiday. Just like November, the month of January offers almost limitless opportunities for food ... Read More »

Lance Armstrong’s Fall from Grace

It’s almost unbelievable to think a global hero could have such an impact on a sport. The world of cycling and the fans of Lance Armstrong were ultimately disappointed when Armstrong confirmed everyone’s suspicion of his long-term drug use. The anticipated interview of a lifetime, Oprah Winfrey was the one who landed the coveted interview. Piers Morgan couldn’t help but ... Read More »

Successfully Marketing Health & Beauty Products Requires a Seasonal Approach

Beauty Public Realtions

Obviously, the personal and unique tastes of women require different methodologies when promoting health and beauty products. However, just as important as making sure to focus marketing strategies for a diverse audience is concentrating efforts on a seasonal approach depending on the time of year. 5WPR knows that keeping our consumer health and beauty clients in the media and online spotlight requires ... Read More »

Spinning Government Mandates

Spinning Government Mandates

It’s truly amazing when the federal government throws you a bone and sets a perfect marketing opportunity right at your feet. Even better, if the regulation that requires compliance by your client’s potential customers spells out the incentives and penalties, you have a diamond in the rough. The challenge is to digest the content that the government provides and spin ... Read More »

The Key to Luxury Hotel Marketing

hotel public relations

Which description illustrates your ideal experience when traveling for pleasure? You pull up into a brick paved driveway or maybe an exotic resort like the Chris Burch owned Nihiwatu., and before you can reach for the door handle, a valet is already one step ahead of you. This uniformed, smiling face helps you out of the car and quickly has ... Read More »

Teaching Old Beauty Dogs New PR Tricks

5WPR PR Agency Scored with Simple Initiative

You may ask yourself what a guy like me is doing writing about beauty PR, but I can assure you this subject is just as natural to me as any other for the clients we serve at 5WPR. Our goal is to take a company in any fiercely competitive industry, and thrust their product to the forefront of the business ... Read More »

Think Small: Don’t Overlook Mobile SEO

Mobile SEO

The importance of search engine optimization for desktop users is a popular topic of conversation these days.  Simply ranking higher in a search engine can dramatically increase traffic and business.  On the other hand, sitting on Google’s page 14 isn’t going to do you much good.  Keeping up with the latest SEO techniques is imperative when it comes to establishing ... Read More »

How a Professional Writer Can Enhance Your Marketing

How a Professional Writer Can Enhance Your Marketing

Part of public relations is making sure that the correct message is conveyed about a business or individual. While that certainly takes a certain degree of marketing magic, there is also a hidden element to it that sometimes goes unnoticed: writing. Think of it this way. You could be the greatest marketer in the world or the most astute and ... Read More »

How to Handle Controversy in the Age of the Internet

5wpr controversy

For any business or public figure, finding your time in the spotlight brings certain responsibilities. Among them is being sure that any irresponsible actions you may have once wrestled with in the past must be put to rest. If there are any skeletons in your closet, that spotlight has a tendency to locate them and stir up controversy.And the internet ... Read More »

Beauty Brands Turning to YouTube to Communicate their Message

Beauty Public Realtions

With beauty being a visual industry, it’s no surprise that the industry is turning to social video to engage with customers. The majority of beauty brands acknowledge that the use of social media channel is one the top sources of driving traffic to and from the site.  Where Facebook and Twitter once dominated, YouTube is now emerging as the dominant ... Read More »