5WPR

Ronn Torossian Reveals Why the Illusion of Savings Matters

Ronn Torossian is the CEO of New York Public Relations Firm, 5WPR. He is one of the most well-regarded public relations executives in the US: In recent months the American department store chain, JC Penney, learned a strange and painful lesson. Their customers prefer the illusion of savings to actual savings. Those customers are surely not the only ones. But ... Read More »

Summer has Already Begun for NY PR Firms

ronn torosian 5wpr summer

5WPR CEO Ronn Torossian says it’s time to embrace the sunshine season It may not technically be summer yet, but you can be sure people are thinking about it. At least according to a recent survey that concluded nearly 55 percent of all U.S. adults already plans to take a vacation this summer. Most of these consumers have already started ... Read More »

How to Promote Music Without Losing the Message

5wpr message in music

Music may be a universal language, but the message of promoting music does not always translate. The CEO of NYC PR firm 5W Public Relations Ronn Torossian, says there are several important factors to consider when creating music and other entertainment PR. Respect the base When it comes to music entertainment PR, Ronn Torossian says reaching the base does not just ... Read More »

5WPR Reminds Businesses Why Your Market Matters

5wpr importance of markets

One of the advantages of working with 5WPR is the variety of clients we serve. Over the years this has given countless firsthand opportunities to see how concepts and plans translate into success in food and beverage PR. When it comes to Cinco de Mayo celebrations, PR can often feel deceptively simple. Tequila specials, some tacos or tamales, bright colors ... Read More »

Time For Spring Cleaning

Time For Spring Cleaning

5WPR is preparing for an upcoming office move.  We have simply (yes, again) outgrown our office and so will be moving in the next 60-90 days to a larger office in midtown Manhattan.  And of course along with moving comes the need to clean and throw away junk. And how many of us also need to do spring cleaning at home. ... Read More »

Pitfalls of Web 2.0 That A PR Agency Needs to Avoid

tech pr

Thanks to technology, we can now get our messages to our intended audience at the click of a button. This instantaneous way of life has become the norm for most businesses. However, there are a few ways that our reliance on technology can hurt us more than it can help. There are certain pitfalls that we all need to be ... Read More »

How PR Played a Huge Role in the Super Bowl

5wpr superbowl

Now that the big game has come and gone (blackout and all), football fans are only waiting for the next season to begin. However, behind the scenes, there are likely already plans and strategies for next year’s Super Bowl. Beyond the glitz, glamour, and expensive commercials there is an enormous PR machine at work. Public relations firms in New York city ... Read More »

3 Things You Need to Succeed in the World of Digital PR

digital public relations

There is one crucial difference between traditional PR approaches and the digital PR world: in digital PR, you have to basically live on the internet. As the means of getting a message to the public evolves on a seemingly daily basis, a digital PR agency is tasked with the responsibility of staying up to date on the latest 2015 trends. ... Read More »

What’s “No-No” for Awards Season

awards

When consumers see the distinctive make up looks that actresses wear to walk down the red carpets during Awards every year, they usually remark that the women look gorgeous. Other starlets sport cosmetic creations that could be described as bold, and there are always a few that border on outrageous. While viewers observe these looks and comment, either favorably or negatively, the ... Read More »

This Year’s International Home & Housewares Show Highlights

International Home & Housewares

The hippest and boldest designers release their newest innovations in home dĂ©cor and renovations at the International Home & Housewares Show which takes place inChicago. The latest in technology, style and furniture for residential spaces are typically intended to amaze and astonish for that “Wow” factor that will make the designer’s moniker a household name. When the show wraps up, ... Read More »

5WPR’s Home Design Clients Bring the Outside In

5WPR’s Home Design Clients Bring the Outside In

Every week lifestyle PR agencies are faced with incorporating the latest styles in home design into their marketing campaigns for clients. Like any top PR agency, the team at 5WPR has seen various interior looks come and go, and the more outrageous fads are the first to fall by the wayside. One of the newest trends in kitchen design and ... Read More »

5WPR Helps Beauty Clients Keep Up in the Social Media Market

beauty public relations

It used to be the case that women found inspiration in the beauty trends they saw on the red carpets for the Oscars, Emmys and other popular awards shows celebrating excellence in movies and television. Others sought after the looks sported by their favorite musicians or artists. To a certain extent, this is still the case. The pages of print ... Read More »

Top 3 Super Bowl Ads According to 5WPR

5wpr superbowl

Super Bowl always goes out with a bang and last night was no exception. 5WPR CEO Ronn Torossian was there to soak it all in with some clients. The most memorable moment was the 90 second black out during the start of the second half. And Oreo was the one to take advantage of pushing their message via Twitter with ... Read More »

Food Trends that are Changing the Way We Eat

Food Public Relations Agency

Long gone are the days of tuna noodle casserole and a steak and baked potato dinner. The latest trends in the food industry have been influenced by the numerous cooking shows on TV and the celebrity chefs that have made “bechamel sauce” and “carne asada” household terms. Novel cuisine dishes range from unexpected grilled cheese combinations to unique meats to ... Read More »

Beyond Botox: Beauty PR Agency 5WPR Turns Trends into Profits

beauty public relations

In New York City and much of the U.S., both men and women place a premium on their outward appearances. Substantial amounts of time and effort go into preparing to go out to work, to social events and with family. Of course, there’s the money side: the beauty industry reaches into the billions of dollars every year. Women spend a ... Read More »

Beauty is No Longer Skin Deep

beauty public relations

You’ve always known that eating healthy and staying active are the keys to feeling great and living longer. Doctors, nutritionists and other healthcare professionals have been stressing the importance of fitness for years. Proper nourishment through diet and vitamin supplements, maintaining a reasonable weight, getting sufficient exercise and drinking plenty of water are necessary elements that promote longevity and overall ... Read More »

Newest Trends in Luxury Bathrooms

real estate public relations

Real estate experts know that the two rooms in the house where a remodel really pays off are the kitchen and the bath. These are the areas where you find the most expensive appliances, fixtures and treatments, and this translates into a higher resale value in the long run. However, even consumers not looking to sell immediately are attracted to ... Read More »

Why You Should Consider a Public Relations Internship at 5WPR

5WPR INTERNSHIPS

Anyone fresh out of college has probably gotten the feeling as of late that an internship is almost a requirement for any prestigious job, particularly in the PR field. That being said, it’s certainly a good idea to consider looking into a public relations internship during or immediately after your college years. The internship pool is growing deeper and more ... Read More »

Making Room for Creativity in the Field of Healthcare PR

HEALTHCARE PUBLIC RELATIONS

As of late, healthcare has been on the minds of many. Not only is it a political topic that we can’t seem to get away from, but recent flu outbreaks have caused many to take a closer look at the effectiveness of their health care. That being said, any health PR firm is going to have their work cut out ... Read More »

Superbowl Snacking: Food and Beverage Public Relations Insights

5wpr superbowl

It’s probably no surprise to you that Super Bowl Sunday is the second biggest food consumption day of the year in the U.S. The first is Thanksgiving, also not news, since there are some out there that aggressively hit the gym in the week following the holiday. Just like November, the month of January offers almost limitless opportunities for food ... Read More »